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Reputational Risk

Course Overview

People are more aware than ever of the global, ethical and environmental issues that exist in our world today and this is increasingly influential in driving consumer buying behaviours. With the addition of technology allowing anyone to share news, thoughts or rumours to millions of people at the click of a button, organisations are more exposed than ever to their reputation, which often takes years or decades to build, and which is often considered a competitive advantage, being damaged with greater impact than before and with less time to respond. 

This interactive course teaches you how to ensure that your organisation’s reputation continues to be a critical asset and how to protect it, or, in some cases enhance it further, even if the worst should happen. It will focus on traditional sources of reputational risk such as supply chain and fraud, as well as looking at the new realities of digital risk, from social media risk management to cyber risk. 

The course provides participants with preventative tools that protect and enhance your reputation, and the corrective tools for recovering damaged trust. More importantly, it equips participants with the knowledge to enhance current Enterprise Risk Management frameworks by integrating Reputational risk into the framework and business decision making This ensures reputation is protected into the future as well. 

You will examine high profile case studies of reputation damage from a number of industries with a variety of causes, in order that all participants should be able to relate it back to their industry or organisation.


Course Dates

Date Duration CPD Location Members Non-members Book Now
27 Jan 2020 1 Day 6 Hours London £495* £595* Book now »
23 Apr 2020 1 Day 6 Hours London £495* £595* Book now »
7 Oct 2020 1 Day 6 Hours London £495* £595* Book now »

* All courses taking place after 1st January 2018 will be run through IRM Trading Limited. Those taking place within the UK will also be subject to VAT.

 For all enquiries please contact the training team on +44 (0)20 7709 9808 or at training@theirm.org

 Join the training mailing list to be informed about future dates


Who should take this course

  • Risk Managers and Executives.
  • Internal Audit.
  • Business Continuity.
  • Corporate Communications.
  • Public Affairs.
  • Investor Relations.
  • Corporate HR.

Learn about

  • The difference between brand and reputation and the importance of understanding the organisation’s aspirations. 
  • Risks that can impact reputation including, but not limited to, cyber attacks, social media, environmental incidents and a failure in supply chain. 
  • Stakeholder Analysis and how to link it to the risk management process. 
  • Alternative metrics for measuring brand and reputation risk. 
  • Protecting and enhancing reputation with effective risk mitigation strategies such as Business Continuity and Media Management. 
  • Tools and techniques for identifying, reporting and mitigating reputation and strategic risk.
  • The importance of risk culture and staff in enhancing and protecting a company’s reputation.

Trainer Profile

Alexander Larsen holds a degree in Risk Management from Glasgow Caledonian University and is a Fellow of the institute of Risk Management. He has 15 years of experience within risk management across a wide range of sectors, including oil & gas, construction, utilities, finance and the public sector, and has considerable expertise in training and working with organizations to develop, enhance and embed their Enterprise Risk Management (ERM), Business Continuity Management (BCM), and Partnership Management processes. 

Alexander spent the first half of his career in the UK working in senior risk consultancy roles in the UK with Marsh and Zurich before leaving to join Det Norske Veritas (DNV) in Malaysia and the United Arab Emirates with responsibility of developing their risk management services for the energy sector in Middle East & Asia. Since leaving DNV he has worked in the Middle East in a variety of roles. Prior to joining Lukoil, as Risk Manager for major projects and operations in Iraq, Alexander was at Saudi Aramco developing their ERM framework and also spent a couple of years developing and implementing Enterprise Risk Management (ERM) and Business Continuity Management (BCM) within Qatar Foundation. 

In October 2016, Alexander was awarded Risk Manager of the Year for Middle East & Africa by a panel of risk experts on behalf of Strategic Risk and Global Reinsurance Magazines. Alexander has been heavily involved in enhancing and developing the risk management profession and is a regular speaker at conferences across the Middle East and Asia. In 2015, He wrote a chapter called - "Implementing Risk Management within Middle Eastern Oil and Gas Companies" for the Wiley & Sons publication called Implementing Enterprise Risk Management: Case Studies and Best Practices and currently has another chapter being published for a Cyber Risk book.


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